Business Challenge

 

The University of Missouri’s International Center needed to promote its study abroad program to students across campus in a way that was engaging and visually appealing. The challenge was to create a variety of visual assets—from geo Snapchat filters to posters, signage, and landing pages—that would capture attention and encourage student participation while maintaining consistency with the university’s brand.

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Strategic Approach

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• Created geo-targeted Snapchat filters, posters, and signage for maximum campus visibility.
   

• Designed landing pages to simplify exploration and application for study abroad opportunities.
   

• Ensured cohesive branding across all materials for a unified promotional experience.