T-Mobile
Continuing with the iconic UN-CARRIER campaign, I created several campaigns to promote T-Mobile’s services to its customers via email.
Agency: Wunderman
Client: T-Mobile
Role: Junior Art Director | Animator
Year: 2018
Continuing with the iconic UN-CARRIER campaign, I created several campaigns to promote T-Mobile’s services to its customers via email.
Agency: Wunderman
Client: T-Mobile
Role: Junior Art Director | Animator
Year: 2018
Connected TV
Changing the Way You Buy and Sell
Art Direction Storyboarding Brand Identity
Client | Mr. Cooper
Business Challenge
Mr. Cooper needed to redefine the home buying and selling experience through two 15-second TV spots for Connected TV platforms like YouTube and Hulu. The challenge was to convey innovation and simplicity in home ownership while keeping the message engaging, clear, and cost-effective.
Strategic Approach
-
Developed two distinct video concepts: one focused on simplicity and clarity, and the other used ASMR for a calming, sensory experience highlighting Mr. Cooper’s customer-first mindset.
-
Worked with the in-house studio to create high-quality, cost-effective content.
-
Ensured engaging visuals and clean messaging to create a modern aesthetic that resonated on Connected TV platforms.
Cut the Drama
This connected TV commercial, Cut The Drama, reminded viewers that buying a home doesn't need to be filled with drama and that Mr. Cooper could make the process easy and stress-free.
Changing the Way You Find, Sell & Buy a Home
This connected TV commercial, Changing the Way You Find, Sell & Buy, aims to evoke the ASMR (autonomous sensory meridian response) home purchasing experience. Our goal was to authentically capture the profound emotional connection of buying and selling a home.