The Fly the Coop Sweepstakes campaign was designed to boost downloads of the Mr. Cooper mobile app by engaging existing customers through a cost-effective, multichannel approach. I developed a cohesive visual system and designed creative assets for social, email, direct mail, and digital banners—highlighting the app’s benefits for homeowners. The campaign delivered big results: over 3 million impressions, a 45% lower cost-per-download, and a 573% ROI.