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Influencer Guide Book

Nissan KICKS on the Street

Art Direction         Event Management

Client | Nissan

Business Challenge

The challenge was to create an engaging experience for the community, mixing sneaker culture and hip-hop to promote the Nissan KICKS through pop-up events in New York City and Chicago. The goal was to drive community involvement and connect the Nissan brand with cultural influencers like Fat Joe and DJ Envy.

Strategic Approach

  • Developed a campaign that combined sneaker culture with hip-hop elements, using Fat Joe and DJ Envy as key cultural figures to draw in the community.
     

  • Created an immersive experience at the pop-up events, leveraging local culture to create buzz and strengthen brand affinity with the target audience.

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  • Behance
  • Instagram
  • LinkedIn
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